What Is Ugly Produce
Today, most farmers ignore "ugly” food and leave it on the field because they know stores won’t be accepting it.
Supermarkets reject about 70% of produce because it does not meet their specifications.
The Grabz platform aims to address this issue directly. We will be pushing for farmers to sell their inglorious food on Grabz, in fact, we will have a special section just for Inglorious foods, where "ugly” is only skin deep.
We will make everyone love ugly food and treat it with the same love that everyone has for food.